Ep 10. Dave Asprey: Becoming Bulletproof

Ep 10. Dave Asprey: Becoming Bulletproof

"I made a resolution that I was going to spend my energy on things that I was really good at, or uniquely good at."
-- Dave Asprey

Dave Asprey is founder and CEO of Bulletproof, a company known for its famous coffee, whose mission is to improve client performance through cutting-edge nutrition. He founded Bulletproof after spending years and over $250,000 to hack his own biology. He lost 100 pounds without counting calories or excessive exercise, used techniques to upgrade his brain by more than 20 IQ points, and lowered his biological age by learning to sleep more efficiently in less time. Dave spreads the Bulletproof message via his Bulletproof Radio, one of the top-ranked health podcasts.  He is also a Silicon Valley investor, having both advised and invested in multiple startups in the personal health space. Dave took Stew’s Total Leadership course on his way to earning an MBA from Wharton in 2004.  

Stew and Dave talk in this episode about Bulletproof’s early days and his inspiration for pursuing optimal performance.  Dave describes the essence of the Bulletproof lifestyle and the fascinating psychology of will power. Dieting and transforming your life for the better doesn’t have to be an excruciating process, it can be joyful. Tune in to find out how from one of the modern masters of the quantified self.   


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Show Notes (times when new topics start)

2:25 Dave’s personal change. Dave learned to focus on what was easy and where he was skilled to achieve massive personal change.

9:00 Quantified self. Dave’s “me-search” experiments (trying new methods on himself) helped him learn how to eat in a new way and boost his personal performance.

12:50 Keys to a high-performance lifestyle. Meditate, sleep better, and exercise smarter.


Selected Links

Check out the Bulletproof website.

Dave has a great podcast -- subscribe here.

Check out Dave’s latest book Head Strong: The Bulletproof Plan to Activate Untapped Brain Energy to Work Smarter and Think Faster in Just Two Weeks and his New York Times bestseller, The Bulletproof Diet.


Share your questions, ideas, and stories by tweeting @StewFriedman.