Episode 40. Dorie Clark: Helping Leaders Stand Out
"How do you get noticed above all the noise and get people to really understand and appreciate your true talent?"
-- Dorie Clark
Dorie Clark, who teaches at Duke University’s Fuqua School of Business, is a renowned branding expert and a marketing strategy consultant. She uses her expertise in self-reinvention to spark personal change in the lives of her clients. She is author of Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It, which Inc. magazine named one of the top ten business books of 2015. Dorie speaks for clients including Google, Microsoft, Yale University, Fidelity, the U.S. State Department, and the World Bank.
In this conversation, Stew and Dorie explore Dorie’s powerful framework for creating a distinct personal brand. Dorie helps people figure out how to distinguish themselves by becoming thought leaders in their organizations or professional communities. She walks Stew and listeners through the process of building a network, then an audience, and finally a community. Each step is essential for shaping your personal brand, one that enables you to have a positive impact in all parts of your life. Check out her new book due out soon, Entrepreneurial You.
Show Notes (times when new topics start)
3:49: Finding meaning in failure. Dorie describes what she learned from her first major professional failure.
6:40: How Dorie helps leaders stand out. Dorie provides a roadmap for creating a unique personal brand.
10:24: The myth of the perfect idea. When developing a personal brand, it is important to get feedback from a small group of trusted advisors. You will not be able to reinvent yourself in one brainstorming session.
16:10: Personal board of directors. Surround yourself with people who will be critical but also supportive of your ideas and personal brand.